Howard Stern, the Shock Jock, has revolutionized radio through his outlandish and sensational behavior. His controversial sexual and racial humor has always balanced on the edge of obscene. He pushed boundaries and tested regulations. If he could get away with it, many other stations would follow. He would constantly push the envelope and sometimes face the repercussions. And though he may have had to deal with the penalties, in return he got a fan base with unprecedented loyalty. An article published by Sirius Radio says, "he is the number one national radio host among males 18-49 years old and ranks number one in many of the 46 major markets where his show is broadcast." There are no real set guidelines from the FCC and Howard was always willing to find out how much he could get away with. When the Federal Communications Commission started to pressure Stern to tone down his act, he opted to move to Sirius Satellite Radio instead of changing his persona or selling out. Sirius is excited the Shock Jock is joining their company. They recognize his talents and the strength of his fan base. Sirius believes it would only take 1 million subscribers to pay for the deal, and with the current scope of his audience, this would only be a small percentage of his regular listeners.
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