It's a bird, it's a plane. No it's.....

I recently found this ad from Cole Vision Corporation out of Quebec for Sears Optical. I originally found it on the adforum website. It shows a lady on a park bench looking up in the sky. She slowly reaches for her umbrella, opens it and places it over head. Shortly after, bird poop falls from the sky and lands on her umbrella. She closes it and puts it away. It is a great ad; it uses humor while clearly getting its point across. Anyone can understand the message being conveyed; the scene resonates with the audience. The idea of getting shit on is nasty and creates a strong emotion of disgust and discomfort with the viewers. The fact that her vision is so good that she could see the poop coming and prevent the whole ugly scene is very smart and creative. You should check it out. It is a short ad that readily and easily defines its message through the execution. I know adforum closes off access to videos after a week, so I will also link to another site that is currently playing the ad. Enjoy

By the way...sorry this is a little late, it has been a crazy week of projects and living at the library.